Brand kit.

Logos, colours, fonts, words and tone of voice for partners, press and joint marketing. Everything here serves one idea: work does not fail, it stops, and we make it flow.

We make work flow.

Work does not fail. It stops. We make it flow.

Falnor designs and builds systems that keep everyday business work moving. We map how a client’s work really runs, then build a system around it, on the software they already use. The system starts by only watching, earns more responsibility step by step, keeps proof of everything it does, and always stops for a person on the big decisions.

Lead with the work moving, not the technology. Our words are flow, stuck, and from start to finish.
Our idea sounds like a contradiction: software that runs on its own but starts with no freedom at all. Say it plainly and repeat it.
Talk about proof: tested on real cases, a record of every step, and a system the client owns. Never AI magic, never a confidence score.
It takes over the chasing, not the decisions. Say hours back and the work people were hired for, never productivity.

The name.

Falnor has two syllables. Fal is the motion: work moving forward. Nor is the north star: direction, and the point it is heading towards. Together they mean momentum with direction. Not just speed, but speed that is aimed. Work that flows because it knows where it is going.

Fal

Forward motion. Momentum and flow. Work moving from start to finish without anyone pushing it along.

Nor

North star. Direction and guidance: the rules that decide, the checks, and the person it stops for. Speed only helps when it is aimed.

Momentum with direction. Speed that is aimed, not just speed.

Logos.

Use the full logo in headers and partner materials. Use the symbol on its own for app icons, profile pictures and small spaces. Never redraw, stretch or recolour either.

Full logo on Deep Ocean

PNG

Full logo on Warm White

PNG

Symbol on Deep Ocean

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Symbol on Warm White

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Colour.

Deep Ocean carries authority. Navy and warm white do most of the work. Amber is kept for what matters most: the decision, the button, the task that is waiting. No purple “AI” colours, no gradients, no mascots.

Deep Ocean
#20374D
Primary. Headings, dark bands, the frame
Electric Amber
#C98917
Accent. CTAs, the waiting item, the accent word
Soft Amber
#E7B65C
Amber on dark surfaces, hover
Pale Blue
#C3D4E6
Secondary surfaces, chart fills
Steel Blue
#7A8C9D
Supporting UI, citations, icons
Slate Navy
#4F6578
Body copy on light surfaces
Warm White
#F8F6F2
Page background, light bands
Graphite
#1D232B
Dense UI text, mono values

Typography.

Clash Display for headings and the accent word, semibold only. Supreme for body text and on screen. A fixed-width font for references, money and times, so a number always looks like a number.

Clash Display
Headings and the accent word
Semibold. Tight tracking, balanced wrap
We make work flow.
Supreme
Body copy, interface, navigation
Regular. 15 to 17px, 1.6 leading
The system checks all four places, applies your refund rule, issues the credit and closes the case.
Monospace
References, money, times
Berkeley Mono in the product. System font on the web
Task 4821 step 4 credit note CN-882 £180.00 09:14

Words.

Use these words the same way every time. Consistency is what makes the story believable. Write in plain British English, in short sentences. We do not say seamless, unlock, powerful, magic, next-gen, copilot, assistant, blocked, confidence score or productivity.

Flow
The whole journey from start to finish. Not one step, not one connection between apps.
Stuck
What work does when it waits for a detail, a sign-off or a person. Never “fails”.
Chasing
What experts do by hand today. The thing we take away. Never blame “your team”.
Task
One piece of work: a claim, an invoice, a customer request.
Waiting
A step that needs a person. Never “blocked”.
Check
Where the system stops and asks a named person before anything that cannot be undone.
Watching
How every system starts: suggesting what it would do while a person still does the work.
Earned
The system is allowed to do more only once results show it is ready.
Record
What it looked at, what it changed and the rule that allowed it. Never a score.
Yours
The system, its rules, its record and its test cases belong to the client from day one.

Next to another brand.

Logo clearance
Keep clear space around the lockup equal to the height of the mark. Do not crowd it with text, borders or competing marks.
Colour discipline
Deep Ocean for authority, Electric Amber sparingly for the one thing that matters. No off-palette gradients unless approved for a co-branded asset.
Voice
Plain British English, short sentences and everyday words. Every number with its source and date. No em dashes. Say what the system does, and let the reader picture their own work.

Before you publish.

Use approved logo files only
Download the lockup and mark from this page. Do not recreate the wordmark, stretch assets or change logo colours.
Attribute Falnor correctly
First mention: Falnor. You may include the tagline on partner materials. Link to falnor.io when publishing digitally.
Ask before co-branding
For event logos, slide decks or joint announcements, get in touch through our contact page so we can check placement and contrast.

For press and analysts.

Three stories we can back with a named source.

Work does not fail. It stops.
The hidden cost of office work is the chasing: 58% of the working day goes on work about work (Asana, 2023). What changes when a system takes that off people’s desks.
Software that starts with no freedom
Why every Falnor system starts by only watching, earns more responsibility on results, and steps back automatically after a mistake. Trust built on a track record, not switched on.
The supplier you can walk away from
The system, its rules, its record and its test cases are handed over on day one. What changes when a client can replace the supplier and keep the system.

Partner and press enquiries go through the contact page.Book a briefing