Falnor / Solutions
Marketing operations automation for the admin behind every campaign
Campaigns are creative. The work that keeps them running is not: leads copied between forms and the CRM, weekly reports stitched together from five dashboards, assets chased for approval. Falnor builds a system on your CRM and marketing tools that carries that admin, and puts a person in front of anything that goes to a customer.
Book a discovery callWhere marketing teams lose their week
The strategy takes an hour. The follow-through takes the rest of the week: pulling numbers, chasing sign-off, fixing records. Agencies feel it most, because every client has a different set of tools and a different approval path.
- New leads sit in a form inbox before anyone checks and routes them.
- Weekly and monthly reports are rebuilt by hand from several dashboards.
- Approvals for copy and assets live in email threads, so nobody knows which version was signed off.
What the system does for a marketing team
It handles the repeatable steps between tools and leaves the creative and the judgement to your team. It builds on HubSpot, Salesforce and the tools you already use.
Checks and routes new leads
It reads each new lead, checks it against the rules you set for fit and duplicates, and routes it to the right owner with the source attached.
Assembles the report
It pulls the numbers from each tool into the format the client or the board expects, and flags anything that looks wrong before it is sent.
Runs the approval
Copy and assets go to the named approver with the brief beside them. The version and the sign-off are recorded.
Keeps the record clean
Contact and campaign records are updated once, in the right place, so reporting does not depend on someone tidying up.
Nothing goes out without a person
The system starts in shadow, only reading your software and proposing what it would do. It takes over one task at a time, once it is right at least 9 times in 10 on your real cases. Anything unusual, large or hard to undo waits for a named person, and every step is recorded. Messages to customers and prospects are drafted for approval, never sent on a guess.
Works with the software you already use
We build on your own tools instead of asking you to move. Common starting points:
- HubSpot
- Salesforce
- Zendesk
We work with businesses in the US, the UK and Europe.
Questions people ask
What is marketing operations automation?
It is using software to carry the repeatable admin around marketing: lead routing, record upkeep, report assembly and approval tracking. It does not write your strategy or replace creative work.
Does it write and send campaigns by itself?
No. Anything that goes to a customer or prospect waits for a named approver. The system prepares, checks and records.
Can an agency use this across several clients?
Yes. We map each client path separately so the rules, approvers and tools are theirs, and nothing is shared between clients.
Does it work with HubSpot?
Yes. HubSpot and Salesforce are common starting points. See the HubSpot automation page.
How much does it cost?
There is no price list. We map the work first, then you get the scope, timeline and price in writing before anything is built. The automation ROI calculator gives a first view of whether a build pays back.
Which countries do you work in?
We work with businesses in the US, the UK and Europe. The system runs on your own software, so your data stays where it is.